Rajasthan govt’s first social media policy taps influencers to promote welfare schemes

Social media influencers will promote the Bhajan Lal Sharma government’s social welfare schemes. They will create creative content to engage audiences. Influencers with specific follower counts will receive honorariums. Eligible influencers will be on a year-long contract. The goal is to reach 20 million impressions monthly. Verified posts will be mandatory for influencers.